Lauren received a degree in Art Direction from The Creative Circus and has worked within the industry selling ideas to clients and collaborating with teammates. Her experience includes concepting and developing ideas beyond client expectations, designing digital assets (social, emails, landing pages, banners), collaborating with the creative lead and implementing feedback.
Prior to her studies in art direction, Lauren pursued a career in photography and worked with many photographers and studios. Responsibilities included: concepting ideas for shoots and shooting B-Roll, scoping for venues and talent, styling, creating shot lists, directing models, and creating mood boards.
Lauren is most passionate about photography and advertising. She enjoys gathering inspiration from sites, such as Communication Arts, Ad Age, and Medium. In her spare time, she enjoys experiencing new things and believes being closed-minded will lead you nowhere special.
Q: Please share your story with us. How did you get to where you are today?
After pursuing a career in photography, I joined The Creative Circus to develop a career in art direction. Upon graduation, I moved to California for an internship with RPA and then relocated back to Atlanta where I found full-time employment with HUGE.
Q: Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
The road to becoming an art director has been a crazy rewarding ride. When I joined The Creative Circus, I had to push myself further than I ever thought possible, both creatively and personally. I’ve been lucky to work at great agencies and learn from talented people. I’m really proud of what I have accomplished.
Q: What is “success” or “successful” for you?
Success is finding a workspace where I’ll have the opportunity to create work that I am proud of all and at the same time, being surrounded by talented, fun, and driven people.