- Skills:Ad Campaigns, Advertising, Agency & Vendor Management, Brand Advertising, Brand Direction, Brand Management, Brand Strategy, Consumer Insights, CPG, Director of Marketing, Franchise Restaurant Marketing, New Product Launch, Product Innovation, Product Launches, Shopper Experience, Social Media Campaign Management, Strategic Planning
Kristin is a passionate marketing executive with extensive experience in everything from traditional CPG brand positioning and product innovation to building experiential immersion spaces, to media planning and creative execution, to retail and franchise restaurant acquisition. She knows how to blend consumer insights and extraordinary creative with strategic business needs to consistently deliver results.
Kristin is a high-energy, cross-functional and driven innovator that thrives in a challenging environment leading multiple teams and initiatives. She believes her strong team leadership and partnering with functional experts to develop and execute creative, yet workable solutions are her greatest strengths.
Kristin began her career in CPG with notable brands such as 9Lives Cat Food, Cottonelle Moist Wipes, Kleenex Facial Tissue, Craftsman Tools and Pyrex Glassware. In recent years her background has expanded to include transforming the role of marketing at gas/convenience retail and franchise-owned restaurant locations.
She has reached millions of consumers while driving traffic through her specialties:
- Strong Communication
- Advertising & Promotions
- Agency Relationships
- Brand Positioning
- Consumer Insights
- Global Product Innovation
- Project Management
- People Development
- PR/Media Relations
- Digital/Social Media
- Shopper Marketing
- Consumer Experience
Kristin is seeking senior-level permanent Marketing positions. Contact Hire Profile at 404.806.2285 to schedule an interview today!