Kristin – ACD Copywriter

  • Ford POV1 – John Knoerl
  • THD 1 – John Knoerl
  • Podcast 1 – John Knoerl
  • NYT Ford 1 – John Knoerl
  • HIEX2 – John Knoerl
  • Funny or Die1 – John Knoerl
  • Details X Design 1 – John Knoerl
  • Delta 1 – John Knoerl

Kristin is a writer from Detroit, living in Atlanta. She is a talented creative writer with subtle wit and wishes, secretly that she was a screenwriter. Kristin also has a love of going on vacation, psychological warfare, and day-dreaming. In her free time, you can find her writing jokes or dancing.


Q: Can you tell us about your business/career? What are you most proud of?

A: I started out as an art direction student at the College for Creative Studies in Detroit and quickly fell in love with copywriting. I worked on large automotive clients like Ford Motor Company, Fiat and SE Toyota. I moved to Atlanta to expand my experience outside of the Motor City. Here, I’ve been lucky enough to work on digital and social work for The Home Depot, Delta Airlines, Baskin-Robbins, IHG and Samsung. I am most proud of creating fun and interesting work for even the most conservative clients.


Q: Has it been a smooth road? If not, can you talk us through some of the biggest challenges you’ve faced?

A: Digital and social platforms are still relatively new spaces to play in. Many companies and agencies are investing more media without a full understanding of how these platforms work. It’s harder to sell ideas to upper management or clients when they do not have a basic understanding of the app’s navigation or its purpose. My team and I have found it helpful in many instances to outline how a consumer would walk through the space frame by frame. My hope is that as social becomes more popular, clients and management will be more familiar and comfortable with the platform.


Q: What is your dream job? What would you like to do next?

A: As the advertising space continues to change with consumers, I hope to have more opportunities to write long-form scripts. I’m excited to see what companies do with Instagram TV and Facebook Watch from a native storytelling perspective. In my free time, I like to write short comedic sketches, so any chance I can do this 9-5 is the most fun.