Digital Marketing Director

Skills: Content Management, B2B & B2C, A/B Testing

Kim is a Digital Marketing Director who honed her expertise through hands-on work in Content Writing, Video, SEO, PPC, Social, Email Marketing, Lead Generation and more. She enjoys building, coaching and leading winning teams. She is a polished senior leader who has set strategy, driven teams to deliver, and presented results to executives.

Kim’s experience encompasses Fortune 500 companies as well as digital marketing advertising agencies. She has worked in many industries including Automotive, Telecom, Franchise Marketing, Education Services, and Healthcare. Kim is known to be detail-oriented, proactive and approachable. Through her servant-leadership style, she brings out the best in employees and feels a sense of accomplishment by seeing others thrive. Kim seeks a permanent opportunity.

Q: Please share your story with us. How did you get to where you are today? 
I started my career in radio, television and corporate video production. Suddenly, the dot-com boom was happening and digital was a new career option. I quickly learned HTML and put my broadcast writing/producing skills to work in this new arena as a Web Content Specialist. Over time, I have held web jobs in content management, marketing campaign management, SEO copywriting, project management and website optimization. I recently spent 9 years with AT&T, hiring and coaching digital content and optimization teams for support. I enjoy what I do and the industry is constantly evolving.
Q: Overall, has it been relatively smooth? If not, what were some of the struggles along the way? 
My journey has been easy at times and challenging at times. I lived in Detroit and did most of my work for automotive clients. Around 2006, in the early part of the big recession, work dried up for myself and many of my colleagues. Detroit was no longer a place to be hired. I moved to Atlanta and was back to work quickly. I have been fortunate to have experienced many interesting work engagements, world-class training, and the opportunity to work for extraordinary leaders who mentored me and showed me how I could be a leader, too.
Q: What is “success” or “successful” for you? 
In order to be successful, not only should you meet your goals, but continually set the bar higher. Personally, I enjoy learning and evolving through online classes, books, and industry conferences. The world is going to keep changing (especially in Digital!) so it’s important to keep up.