- Name:Kathryn – Marketing Communications Manager
- Skills:Account Manager, Ad Agency, Advertising Copy, B2B & B2C, Content Management, Content Marketing, Content Strategy, Copy Editing, Copywriting, Corporate Communications, CPG, Creative Copywriting, Digital Copywriting, External & Internal Communications, Project Management
Kathryn is a passionate communicator driven by the challenge to turn business objectives into measurable success through strategic content experiences. As a veteran writer, editor, and client advocate, she brings creative vision, while understanding the end goal of any great piece of content is to compel measurable action that impacts overall business goals. Kathryn has worked in agency environments with clients including Danone NA [CPG], Liaison Technologies, i-CAT/Henry Schein [dental technology], and NALHE [National Association of Latino Healthcare Executives]. She has worked for some of the leading employers in the southeast, including MetaPress/EBSCO Ind. [STM publishing] and Cox Automotive [corporate communications]. Kathryn is open to permanent or contract positions that will provide career growth opportunities.
Q: Please share your story with us. How did you get to where you are today?
I began my career in Birmingham, Alabama as an editor and copywriter. Ten years into my professional career, I resolved to complete the college degree program I had abandoned in order to begin my family and writing career a decade prior. While in a full-time role as an account manager for a global online publishing provider, I completed my degree through online evening classes and made my way “home” to Atlanta. During the six years that I have been back in Atlanta, I have worked with top companies and clients to grow my capabilities and share insights as a communicator striving to meet today’s data-driven demands. After two exciting years with a leading CPG agency, I am looking for the opportunity to grow once again.
Q: Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Over the course of my career in the communication industry, my mindset has had to shift from “communications” as a words and relationship driven discipline, to communications as a data-driven approach to marketing and advertising as a whole. Writing success is no longer measured by how many articles I complete, but by how my content can be adapted for various channels, automated through marketing tools, and measured by the next steps of the consumers of your content. That change has not always been easy, as now the lines between marketing, advertising and communication are interwoven. In order to move back to Atlanta, I chose to leave my corporate job to teach journalism at my son’s new private school. At the end of my first day, I was told that the real need was a kindergarten teacher. What felt like a step back turned out to be the greatest stepping stone into the next chapter of my career, as I was offered a digital marketing manager job in Atlanta the very day after graduation!
Q: What is “success” or “successful” for you?
I have always measured success in relationships. Stakeholders at every level of an organization have various KPIs, but discovering ways to enhance relationships between colleagues, projects, brands and their consumers, allows you to communicate individual results, optimize the next project or campaign, and work together toward exceeding common goals and objectives.