- Skills:Ad Agency, Ad Campaigns, Agency & Vendor Management, Art Direction, B2B & B2C, Brand Advertising, Brand Consulting, Brand Strategy, Broadcast Advertising, CD, Concept & Strategy, Creative Direction, Creative Director, Creative Services Manager, Design Management, Digital Marketing Strategy, Email Marketing, Integrated Campaigns, Product Innovation, Senior Art Director, Strategic Planning
John is a creative leader experienced in directing large, cross-functional creative teams in both agency and in-house environments. He has innovated at every step of his career, be it interactive display advertising, interactive email marketing or web development. John has 13 industry awards to his name, and is passionate about contributing to the future of digital marketing.
As a creative director with Cox Media Group, John traveled to 17 US markets to help pitch and present creative ideas to clients for Cox TV, Radio and Newspaper sites. He presented new innovations in digital advertising at conferences with 300+ attendees. He is very comfortable in front of an audience, and loves to share his enthusiasm for the industry.
John has major account experience, including AT&T, McDonald’s, DIRECTV, SunTrust and more. He led the effort to integrate the DIRECTV brand into the AT&T brand for their national prospect email marketing campaigns and advised the AT&T Entertainment Group on the brand transition. John prefers a permanent opportunity but is open to contract-to-perm. He prefers VP Creative Services, Senior Creative Director or Creative Director roles.
Q: Please share your story with us. How did you get to where you are today?
My creative career was based on a traditional path. I started as a graphic designer and worked my way up through agencies and in-house creative teams, eventually becoming a creative director that specializes in branding, digital and managing client relationships.
Q: Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
My career journey has been relatively smooth. I have been very fortunate to have wonderful mentors in my life who invested their time in my career growth, and I try to pay that forward every day. I have had some bumps in the road from time to time. Working at an agency and witnessing them close the entire Atlanta office and being a part of that mass layoff. That is the nature of the industry, so I keep moving forward and learn from these experiences.
Q: What is “success” or “successful” for you?
Success for me comes in the form of personal thank-yous from my clients. Analytics can prove that your work is contributing to lift, conversions, and audience growth, but hearing real stories of gratitude from a client tells me that I have succeeded in my task and helped build a relationship between the client and the agency.