Francisco – Creative Director

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Francisco is a creative professional with over twelve years of experience in the advertising and digital industry. With a background in advertising, art direction, and interactive design, he has a strong knowledge and hands-on experience in brand development, conceptual thinking, creative strategy, user experience, digital marketing and emerging technologies. He also has years of experience in the creative process to guide, manage and support teams. Contact Hire Profile at 404-806-2285 to schedule an interview with Francisco today! He is available for freelance and full-time opportunities.

Q: Please share your story with us. How did you get to where you are today?
I have been inclined towards different creative fields, from fine art painting and sculpture, all the way to design and visual communication. These passions moved me towards advertising, storytelling and art direction. I started my career in Florida working at different agencies that allowed me to work on a variety of clients. Publix, Buffalo Wild Wings and Toyota were some of the highlights. After moving to Atlanta four years ago, I have expanded my experience to brands like Baskin-Robbins, Dunkin Donuts and The Home Depot. Even though I have focused quite a bit in the advertising environment, my passion is still expressed in some of my artwork that gives me a voice and a way to communicate personal ideas.

Q: Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
My path has been relatively smooth with some highs and then the necessary lows. I prefer to explore everything as a learning experience and try to always stay positive in order to make the most out of it.
Q: What is “success” or “successful” for you?
Success to me is feeling the happiness that comes out of passion and how it positively affects your life. Whether it is work, life or hopes, success is the balance of all these and the sense of not envisioning them as goals but as evolving phases that keep adding to your life.