Carmen – Creative Director

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Carmen is a Creative Director, (Branding, Marketing, and Digital) and Portfolio Center Alum living in Atlanta, Georgia. She has integrated brands and campaigns that fulfill strategic goals and deliver results. Her career has been defined by the ability to strike a balance between creative expression and business sense. A storyteller at heart, Carmen demands the highest degree of quality in herself and her team, delivering insightful direction that leads to exceptional outcomes. 

Q: Can you tell us about your business/career? What are you most proud of?
I am Portfolio Center Alum living in Atlanta, GA. I have worked on integrated brands and campaigns that fulfill strategic goals and deliver results. My career has been defined by the ability to strike a balance between creative expression and business sense. A storyteller at heart, demanding the highest degree of quality in herself and her team, delivering insightful direction that leads to exceptional outcomes.

Q: Has it been a smooth road? If not, can you talk us through some of the biggest challenges you’ve faced?
The road can be bumpy, but it’s a matter of perspective, every obstacle you face leads to growth. I have created and managed teams and worked directly with the C-suite for a long time and you learn to navigate the temperaments, emotions, and likes and dislikes and turn it around and use them as fuel for creative. The best outcomes come from a committed all-in team.

Q: What is your dream job? What would you like to do next?
It needs to be a company/brand who values creative and values people. I have been able to elevate the creative product of all organizations I have been part of, we carry the client’s flag all the time and as we partner with them, I expect myself and my teams to always put their best foot forward.