- Skills:ACD, Ad Agency, Ad Campaigns, Advertising, Art Direction, Artist, Associate Creative Director, banner ads, Brand Advertising, Brand Creation, Brand Direction, Brand Guidelines, Branding & Identity, Creative Direction, Creative Director, Design Manager, Design Strategy, Digital Advertising, Interactive Design
Carmen is a Creative Director, (Branding, Marketing, and Digital) and Portfolio Center Alum. She has integrated brands and campaigns that fulfilled strategic goals and delivered results. A storyteller at heart, Carmen demands the highest degree of quality in herself and her team, delivering insightful direction leading to exceptional outcomes.
Q: Can you tell us about your business/career? What are you most proud of?
My career has been defined by the ability to strike a balance between creative expression and business sense. I am passionate about my profession and enjoy my team and watching them grow in their careers.
Q: Has it been a smooth road? If not, can you talk us through some of the biggest challenges you’ve faced?
The road can be bumpy, but it’s a matter of perspective, every obstacle you face leads to growth. I have created and managed teams and worked directly with the C-suite for a long time. You learn to navigate the temperaments, emotions, likes and dislikes and turn them around to use as fuel for creative. The best outcomes come from a committed all-in team.
Q: What is your dream job? What would you like to do next?
I would like to continue as a senior creative professional and continue working with companies/brands who value creative and people. I have been able to elevate the creative product of all organizations I have been part of. We carry the client’s flag all the time and as we partner with them. I expect myself and my teams to always put their best foot forward.