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Consumer Trends in 2021: What’s Actually Changing?

January 26, 2021 @ 2:00 pm - 3:00 pm

​2020 has been a rollercoaster ride – so much has happened, and so much has changed related to consumers.

Against all this uncertainty, we’re here to add some clarity and perspective. We’ll cut through the noise to look at the facts – like how consumers are changing in terms of behaviors, and, the drivers behind them and what it means for your business. In this webinar, we’ll dig into some of the key trends to watch out for in 2021, including:

  • 2020 made working remotely the norm – not working flexibly. But a more flexible working schedule will be a key driver in employee productivity, satisfaction and the future of work
  • Brand purpose is more these days. To engage consumers and build loyalty, brands must go back to basics and focus on supporting the consumer and baking empathy into everything they do
  • The e-commerce boom is set to last after the pandemic. So how do businesses differentiate when everyone is online?

 

SPEAKERS

Katie Gilsenan
Consumer Insights Manager
​GWI

Chris Beer
Market Intelligence Manager
​GWI

Details

Date:
January 26, 2021
Time:
2:00 pm - 3:00 pm
Event Category:
Website:
https://resources.industrydive.com/consumer-trends-in-2021?utm_source=SMT&utm_medium=Event&utm_campaign=GWI

Organizer

Social Media Today
View Organizer Website

Venue

Webinar