ESOMAR is pleased to announce the launch of its first B2B Research Forum. It is “the place 2B” in 2014 – a must-attend event for all practitioners engaged in B2B marketing, including research buyers and suppliers, marketers, NPD personnel and others involved in the decision-making process and value chain.
This refreshing, innovative one-day forum is based on five cohesive pillars:
The supporting research information/intelligence function is also undergoing significant change, reflecting dramatic innovations in research practices and methods.
While exploring and building on the commonalities across sectors, the Forum will also focus on a few broad areas of activity including:
The dynamism of the Forum will be driven by a mix of approaches to sharing information coupled with a strong commitment to interactive sessions.
C. Frederic John Principal Consilience Research & Consulting, USA |
David Smith Director DVL Smith, UK |
James Burckhardt Global Marketing Director D.O.R.C., Netherlands |
Owen Jenkins CEO Kadence International, USA |
Tatiana Barakshina Research Director Bazis Intelligence Group, Russian Federation |