AMA Atlanta | Winning Trust When It Matters Most: Marketing in the Season of Spend

This Q4 is a battleground where trust becomes your ultimate competitive advantage. When consumers face an avalanche of promotions and every brand fights for attention, the smartest marketers know that authentic connection—not louder shouting—drives purchase decisions. This panel dives deep into the psychology of peak-season purchasing, exploring how to cut through marketing overload, balance lightning-fast personalization with data security, and leverage holiday psychology for both B2C and B2B success.

Agenda:

11:30am – 12:30pm Networking/Registration Check-in (refreshments will be served)

12:30pm – 1:30pm Panel Discussion/Q&A

Location:

Edelman

1200 Peachtree St NE

Atlanta, GA 30309

Parking:

Promenade Parking

1230 Peachtree Street NE

Atlanta, GA. 30309

Parking Rates:

0 – 30 MIN – $4.00

31 – 60 MIN – $8.00

61 – 75 MIN – $12.00

76 – 90 MIN – $14.00

90 – 120 MIN – $16.00

Max Daily – $20.00

Lost Ticket – $20.00

Thank you to our host Edelman!

Speakers:

Sharon Harris (Moderator) | Founder and CMO, The SH Collective

Kelli Streat | Advertising and Partnerships Director, UPS

Maria (Mashu) Sainz | VP Insights and Analytics, Newell

Eden Feducia | Executive Creative Director, Edelman