Musings about work, marketing and creativity
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CMO Confessions: Insights from the Trenches of The CMO Symposium
By: Teresa Caro I had the pleasure of joining William Koleszar and some of the most esteemed CMOs and thought leaders at The Chief Marketing Officer Institute’s The CMO Symposium. A tremendous amount of useful information was shared and I tried my best to distill it down to the following key points. 🗣️ Effective leadership:…
Building for Success, The Art of Creative Team Synergy
By: Kevin L. Noe The marketing industry is full of diverse people with unique skill sets to build successful marketing and branding campaigns. Those individuals’ professional inspiration is often found outside the walls of an office; creative sparks come from conversations, media, nature, and not the padded walls of a cubical. Managers of creative teams…
The Advantages of Building Your Team in Challenging Times
By: Jim Stroud One of the most popular topics of discussion these days is the “recession.” It is very popular in the news media and even more evident in search engine trends. For example, check out the dramatic rise in popularity of the term “recession 2023” on Google. The spike in search volume is reminiscent…
How to Find Your Voice of Customer
If I were to ask all the marketers in the room to summarize the feedback they’ve received from their 20 most recent customer conversations, I think we’d all be surprised at how few could do it. There’s no doubt that customer insight is critical to driving business success but capturing it in a meaningful way,…
How to Give Up the Ghost Icon on LinkedIn
By Anita Hampl Has anyone out there ever seen the “gray ghost” on a LinkedIn profile? That’s the placeholder/default for an organization’s logo. It is ug-ly. The only way to replace the ghost icon with a colorful logo is to have it connected to a LinkedIn Company Page. The logo on the Page will pull…
15 Ways to Tap into Your Peoples’ Passion at Work
Article by Ed King My team and I talk a lot about what really makes employees tick. We seem to always come back to tapping into one’s passions and purpose at work. Personally, I have always been passionate about uncovering why people behave the way they do. And my personal passion is applying that understanding…
Closing the Gap: Correlating Employee Passion and Potential
Article by Ed King Confucius said, “Choose a job you love, and you will never have to work a day in your life.” While the sentiment might still apply to a few people who followed their childhood dream to become an astronaut or a professional athlete, most of us do work for a living. Unless…
Becoming an Asset in the Hiring Process
We shared in our September BUZZ Newsletter, that Hire Profile has partnered with Setup to create a full-circle solution for our brands to find marketing agency support and top marketing talent. Here is a blog post from Joe Koufman, CEO and Founder of Setup’s interview with Hard Corps marketing. Of course, resumes matter, but…
Trilogy of Terror!
Abandon All Hope, Ye Who Enter Here: The Interview Jack was thrilled when his recruiter scheduled an interview for his dream job. He dove into prep mode – researching the company, its clients, and the people conducting the interview. He was ready to showcase his talent and make a case for himself as their next…
After a Promotion, Build Your Best Team
Congratulations! You’ve just accepted an offer on a newer, better, faster marketing position. Yes, the VP title will suit you just fine, thank you very much. So now what? According to Michael D. Watkins, author of The First 90 Days, evaluating the various teams you’re inheriting is a critical first step. “The most important decisions…