The Buzz

Gonna Rock This Town!

The stray cats of Hire Profile stepped out on the town for our holiday celebration. We enjoyed a delicious dinner at TAP and the rockabilly tunes of The Brian Setzer Orchestra.    

Old Friend, New Agency

Old Friend, New Agency

Recently, we paid a visit to an old friend with a new agency. The visit was inspiring, authentic and a walk down memory lane, but the past is not where BA Albert’s attention lies: It is to a bright and…
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SMART Goals – What’s the Big Deal?

SMART Goals – What’s the Big Deal?

A Checklist for Success for Marketing Professionals By Kim Ellet, Certified Professional Coach and Owner of The Growth Coach The idea of making goals S.M.A.R.T. (an acronym for Specific, Measurable, Attainable, Relevant and Time-bound) has been around since the early…
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Question All Your (Marketing) Assumptions

Have you noticed how often an organization is doing “all the right things” to market strategically, but the revenue results just don’t quite measure up? If so, then they might have an assumption problem. David Ogilvy is famous for his…
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4 Tips for Building a Nimble Marketing Team

Start with your People Stack Anyone who has been in the work world for any length of time has experienced change and its consequences firsthand. People arrive and depart, leaders take on new roles, company fortunes rise and fall, acquisitions…
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