The Buzz

Question All Your (Marketing) Assumptions

Have you noticed how often an organization is doing “all the right things” to market strategically, but the revenue results just don’t quite measure up? If so, then they might have an assumption problem. David Ogilvy is famous for his…
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4 Tips for Building a Nimble Marketing Team

Start with your People Stack Anyone who has been in the work world for any length of time has experienced change and its consequences firsthand. People arrive and depart, leaders take on new roles, company fortunes rise and fall, acquisitions…
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What Will You Focus on in 2017?

by Kim Ellet, CPC, The Growth Coach of Metro Atlanta I’ve come to believe through my studies and my life experiences the principle of “what we focus on expands.” For example, when we put on a multicolored dress or shirt,…
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How To Get Women Talking About You

If you remember nothing else I say in this piece, remember this: Women feel compelled to help a business grow. They are, in fact, much more likely than men to spread the good word when they have a pleasant experience…
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Six Ways to Be a Better Writer

The reason you write is so your thoughts, ideas, and arguments will be read. To get your point across, your reader needs to understand what you are trying to say. These tips will help you become a better writer: clear,…
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