Virginia Remembers 9/11: Finding New Purpose After Loss of Career

September 12th, 2011

A native New Yorker from Long Island, I have dozens of friends and family members who lost people in the attacks. Some of my friends and cousins were first responders; thankfully they survived. I so wanted to go and help, as many of my fellow New Yorkers were able to, but I was in Atlanta without the means to do anything

It was a very somber and frustrating time for me.

My career at the time was in the travel business. So our entire industry was decimated. I was employed by a travel agency in the Cumberland Mall area. After the tragedy all of the employees were put on four day work weeks wondering when travel would pick up again. I was the last person hired so first one they let go when it was obvious it would take longer to recover.

My last day at that company was March 15, 2002; ironically, 25 years to the day that I started my career in New York City. I was devastated at the loss of my chosen profession, which I had been so successful in and had afforded me the opportunity to travel the world.

I had a couple of temp jobs and tried my hand at becoming a mortgage broker. But nothing was permanent or fulfilling.

The positive effect for me came in Dec. 2003 when I moved to Roswell from Kennesaw in hopes that a new area would bring new opportunities.

As I was moving into the house and was unpacking, in all the chaos I locked myself out of my house. A neighbor was walking down the block, we called a locksmith and talked while we waited, as it turns out Nancy Bailey was in the throes of starting a new business, Hire Profile Inc. a staffing agency for marketing and advertising talent.

I said  ‘I have all the time in the world, what can I do to help?”
I dug in and learned the business from end-to-end. I soon found out that finding people jobs is a very satisfying experience. I have been very successful in this new career.

It was hard to create a new life for myself at that time, when Sept. 11 took so much from so many. But, in my own life, I persevered. The events of 9/11 also prepared me for other challenges I would face these past years, the inevitable loss of aging parents and a divorce.

I am thriving and as hopeful as ever. I feel the events of that day made me stronger and more resilient than I would have ever thought possible.”

 

This story originally appeared in The Roswell Patch

Julia N. – Graphic Designer

July 29th, 2011

Julia received her B.F.A. in Graphic Design with honors at Ringling School of Art and Design, a top art school in Sarasota, Florida. After college, she moved to Atlanta to start her career.  Now 16 years later, Julia continues to work as a Graphic Designer and Art Director, taking projects from concept to completion.

Julia is doing what she has always been passionate about. She has extensive experience designing for a diverse group of industries and disciplines. Her love for design, original concepts, strong business sense and organizational skills make her a diamond in the rough.

Julia pays strong attention to every detail, yet is incredibly fast in execution. Her clients include top brands such as The Ritz-Carlton Hotel Company, Diebold, LeasePlan U.S.A., The Coca-Cola Company and Fiji Water.

Julia’s portfolio holds a diverse array of work including logos, brochures, blast emails, trade show displays, product labels and packaging, advertising, digital illustration and more.

Julia N. is available for on or off-site freelance assignments. For more information on Julia, please call 404.806.2285 or e-mail us at info@hire-profile.com.

Exploring our voice

July 28th, 2011

A few weeks ago we came out with an edgy direct mail postcard (see post dated July 25 entitled Direct Mail – not dead!!).  We used the word “bitch” to describe an unpleasant hiring situation, but countered it with images of a female dog and plenty of canine references to downplay the language choice.  As a firm of all females, we found it funny, as is our practice, we also ran it by a focus group of men who thought it got the message across well.  However, we got a small number of emails from some good folks who found it offensive and even degrading to women.  We are truly sorry for any such interpretation as it was not our intent whatsoever. At Hire Profile we like sticking our neck out with innovative concepts – where typical staffing firms fear to tread.  With that there is also a risk that not everyone will appreciate it as intended.  We want to apologize to anyone who thought our postcard was in poor taste.

Direct Mail – not dead!

July 5th, 2011

I keep seeing articles and posts asking, “Is print dead?”.  I surely don’t think it is, nor do I want it to be.  Not just because Hire Profile has hundreds, even thousands of print designers and production artists to give projects to, but because I like it.  I appreciate good direct mail, a little surprise bit of creativity to light up my otherwise mundane pile of 0% Financing offers, bills and bulk coupons.  Here is Hire Profile’s most recent direct mail that dropped today, in case you are not on the mailing list. If you’d like to be, click here.

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Introducing Jennifer to the Hire Profile Team!

June 6th, 2011

We are  proud to announce the newest addition to our team, Jennifer Hayes as Sr. Account Manager & Recruiter. Jennifer showed us early on that she has a natural knack for matching people together and her creative problem solving abilities make her well-suited for the recruiting profession. Her knowledge of marketing, advertising and account management, combined with her dedication to impeccable customer service and attention to detail, grabbed our attention right away. In fact, her creativity shined right through when we asked her to answer these four questions that would tell us all we need to know:

 

• List: The 15 Things I’m Really Good At
• If the people who know you were asked why you should be hired, what would they say?
• What would you do during your first 90 days on the job?
• What would it mean to you to work for Hire Profile?

She took the assignment to a higher level and made each of us a booklet called “A Little Bit About Jennifer” which you can see here.

Jennifer began her career in New York City working in Local Promotions at PAX TV. Life soon brought her to Atlanta, where she gained progressive experience within in the traditional, digital and broadcast marketplace working as an account supervisor at such agencies such as Denmark: The Agency and Integrative Logic. In her 12 years in account management, Jennifer has led both online and offline marketing strategy and execution, and takes pride in delivering quality results to her clients. At Hire Profile she will work on a mix of existing business with a special focus on serving the needs of advertising agencies.

In her spare time, Jennifer is a craft-a-holic with a successful crafting blog. She designs stationery, upcycles jewelry, and will refinish any piece of furniture or home accessory that isn’t tied down. Jennifer lives in Flowery Branch with her husband, young daughter and hot glue gun.

Welcome Jennifer!

When you think you are hosed, have an Apple

May 16th, 2011

Many people have written about their love for Apple. One of the best is MacLife’s 50 Reasons to Love Apple, that takes you from their early innovations like  Newton to their sleek packaging.  I had an early MacPlus (which I would kill to still have) and have never used anything but Macs my entire career.  But lately something struck me as even more impressive than their computers, phones and MP3′s and that is the people at the Apple Store.  Recently, have sent two people to visit the Apple Store near them when they were having iPhone issues. First there was my boyfriend Jef.  His phone froze after trying to upgrade to the new iPhone OS, which required a new version of iTunes, which required a new computer OS, which then required a sedative to calm and soothe. He was pretty anti-Apple that day.  He threatened Blackberry, and I knew our playing Fruit Ninja on Gamecenter, leaving HeyTell messages, sending Emoticons and Shazaming could be at risk.  Trying to hide my panic I said, “Just go over there and see if they will fix it for you”. He was sure that since the phone was 20 days out of warranty, he was “hosed”.  Well, they didn’t fix his phone, the guy simply reached in the drawer and handed him a new one.  He didn’t have to call the manager, he didn’t have to sign up for a new, 2-year plan, he just gave him a new phone.  The angels sung a little song and my Apple-loving relationship was back on track.

Last week, our lovely office manager Laura dropped and smashed the screen on her iPhone 4. I need her to have an iPhone. I can’t help her set-up any other kind of phone because I don’t know how.  I am a tech-tard outside of my Apple bubble.  Poor Laura stopped going to out to lunch to save up for the new phone she was going to have to buy.  Before you surrender to Ramen and bologna I said, “Just go over there and see if they will fix it for you”. She slumped, “I am completely at fault. I am hosed.”  Well, Laura bounced in the office today with a shiny new phone.  They told her this was her first issue “so why not let this one be on us?”.

All is right with the world.

Jeff M. – Senior Graphic Designer/Art Director

May 5th, 2011

Jeff is a senior art director and graphic designer and has developed and helped launch B2B and B2C advertising campaigns for international, regional and local businesses including: United Parcel Service, Hansgrohe, D.R. Horton Home Builders, KOMA Trim Products, Berchtold USA, Gerber Plumbing Fixtures, Kauffman Tire, The Citadel and Earthshare Georgia to name a few.

Jeff grew up in Charleston, SC and earned his BFA degree from The University of South Carolina. Jeff worked for the award-winning firm Cognetix Strategic Marketing & Visual Communications and The Bosworth Group before he moved to Atlanta in 2005.

Since striking out on his own two years ago, he has worked with companies such as Wolfbone Marketing, Kleber Advertising and Realm Advertising. Jeff has been recognized by American Graphic Design, Summit International Awards, Davey Awards (Small Firms Big Ideas), The Addy’s, PRISM Awards (Professional Results in Sales & Marketing) and the IABC Awards (International Association of Business Communicators).

To book or interview Jeff M. please call 404.806.2285 or e-mail us at info@hire-profile.com.

 

Fantasies about advertising

April 18th, 2011

We’ve all had a great many years watching Mad Men.  We’ve probably all wished we worked on Madison Avenue in that era. I know I have.  As a young girl, I wanted to be in advertising because of how cool Darrin Stephens made it look in Bewitched. I wanted to storm into a board meeting and verbally assault Mel Gibson in What Women Want.  I laughed until I cried with my advertising friends in LA when account executive Allison would tell CD Amanda that she has to get her creative budget approved by the media department then accused accounting of stealing her account at D&D Advertising.  Didn’t you just want to go there and tell them how it’s done?

Although my ad career, in it’s purest form, was only 8 years (I then switched to recruiting for the advertising industry), I cherish those years on Wilshire Boulevard dearly. Probably remembering more drama than there was, but there WAS drama.  More on that later.

Last Thursday night, 22squared and the Atlanta Ad Club threw an outrageous event.  A Mad Men inspired schmooze and booze to watch an episode of Grad Men by 22squared with John Stapleton and encourage John Hamm to come to the Creative CircusVirginia Farley and I got out our best vintage attire and had a wonderful time. We met old friends and colleagues. Thanks to all who dressed the part, put this surreal evening together and let me be Joan, if only for 2 hours.


 

 

Choose a job you love and you will never have to work a day in your life

April 4th, 2011

Recently Margo Marks, the Human Resources Coordinator for Nurun Atlanta, inquired about being featured in our monthly newsletter. “I want people to know what a great place NuRun is to work!”.

As always, we were fascinated.

We had lunch with Margo and Nancy Bistritz, Business Development and Director of Marketing. It was immediately clear they were extremely proud of their agency. Nancy explained that their founding principle at Nurun is to treat all employees with respect. “We value everyone’s opinion,” she explained. “Despite being a global agency, the staff has great communication with the leaders. In particular, Bill Lawrence, General Manager for the Atlanta office, really sets a tone where people can take risks by having a strong open door policy to run ideas past him.” She went on to say that additionally, since Nurun has been built mostly through acquisitions, it has been a top priority to make sure that all relationships are synergistic, not just about the book of business or the bottom line.

Margo says, “An intense focus on work/life balance, 14 paid company holidays, monthly Lunch ‘n Learns for the staff, a flexible schedule and, of course, being able to bring dogs to the office, makes this literally ‘the best job I’ve ever had’!”

Something else that really struck a chord with me is that Nancy tries to make a new connection every single day. Whether with a new Atlanta employee or with co-worker in Nancy, France, she works hard at making connections. As the Director of Business Development, she fully comprehends that every staff person is part of her “product.” Knowing their strengths and weaknesses helps her to identify projects that Nurun can excel at and continue to build work satisfaction for everyone.

The Confucius saying “Choose a job you love and you will never have to work a day in your life” is apparently alive and well at Nurun.

Matthew S. – Senior Designer/Art Director

April 1st, 2011

Matthew hails from the great state of Indiana. After high school in Indy, he headed to Ball State University to pursue a degree in graphic arts. After a year learning all there is to know about offset lithography and screen printing, he realized he wanted to be on the prepress side of the industry. Matt switched majors to the school of journalism, where he received a “well-rounded” advertising degree. That consisted of a lot of marketing classes and not enough creative classes. He then moved to Atlanta to pursue art direction at the Portfolio Center. After 2 years of intense work, he had a book.

With that book he landed a job at Fitzgerald. Throughout his time at Fitzco he worked on many clients from Coca-Cola to Quikrete to the United Way. Matt got experience working in all mediums including broadcast, interactive and of course print from concept to production. He has been recognized by Graphis, OBIE and the ADDYs for his work for Coke, Quikrete and the United Way. His poster for ZOO Atlanta was published in a Japanese student text book for color theory. He is currently pursuing a new full time position as well as freelance.

To book or interview Matthew S. please call 404.806.2285 or e-mail us at info@hire-profile.com.