There were many good take aways from the speakers at the this year’s Summit. Seems that social media is here to stay and that we better all get on board or be left on a very dry dock. The successful events, campaigns, public stunts by the big boys like Honda, Southwest Airlines and Sony Playstation are leading the way. Find 101 uses for every piece of content, be loyal to your brand, don’t be distracted by every shiny new media outlet (although to many that’s exactly what social media is) and always measure your effectiveness. Which lead to my favorite quote of the day:
“If anyone tells you the ROI of social media cannot be measured, they are full of sh!t.