Archive for the ‘News’ Category

Geolocation Marketing – What the heck?

Monday, July 26th, 2010

By Nancy Rabern

Recently, I had the pleasure of talking with Jeff Hillmire, the Chief Digital Officer of Engauge speak about four new trends in social marketing.  The most interesting to me is Geolocation Marketing – more commonly known as Gowalla and Foursquare

What began in New York City as a game, has now become a loyalty plan.

My first instinct when I started seeing my friends checking in to their local Starbucks and the Chevron station on Facebook was “and I care about this, why?”  Then, when they started posting badges and “Mayorships”, I was thoroughly confused.  I knew there was some marketing effort in here, somewhere, but it wasn’t immediately obvious.  The more I speak to thought leaders such as Jeff; I finally am realizing the power behind geo-location marketing.  Harnessing this power for use in B2B marketing at Hire Profile is my next undertaking.  Have you any case studies of how Gowalla or foursquare have enhanced a user experience in a B2B environment? Please share them with us here or on our facebook fan page.

If I “check into” Starbucks every day at 2pm, Starbucks now knows something about me.  They know I probably work or live close by, that I hit an afternoon slump and that I like to get out of the office.   Now they can start to push coupons or other marketing messages to my mobile device in order to increase my brand loyalty.  Even getting those silly “Mayor” badges, has become something I covet.  When I check in at Starbucks, I can see which of my other friends have checked in as well and perhaps share a cup of Joe with them. Starting to make sense, isn’t it?  Just like Facebook, Twitter and other social websites, Geo-location marketing only works if everyone gets on the bandwagon, so hop on soon!

According to Jeff this is the “end of punch cards and the beginning of mobile loyalty.”  The analytics behind FourSquare and GoWalla are still being sorted out, but the potential for brands to interact with their customers in a whole new way is blossoming.  I’m very excited to see where experts like Jeff and Engauge will take us next.

P.S. – I finally became Mayor of my own home!  I just had to add a picture to my FourSquare account – thanks Jeff, for the tip!

What it feels like to lose everything (or at least think you did)

Monday, June 28th, 2010

Lunch ‘n Learn Series 1: What is it like to have lunch with two of the most creative, animated and innovative creative directors in Atlanta?  Well, you will get the opportunity to listen to them talk (very) openly about transforming their lives and businesses after their worlds seemed to crumble under the weight of the recent economic downturn. You won’t want to miss what it’s like to have lunch with Michael Taylor of Clarity Close (formerly CEO of Merge Agency) and Blair Caplinger, Principal at Blair Caplinger | Creative Direction (former Executive CD of Think Interactive). I have had the privilege of working with them both for almost 15 years and they are some of my all time favorite people.  The best part about this meeting was that they are great friends and worked together some 25 years ago so all of my notes, pre-written questions and agenda went **POOF** as the energy at the table just took over and I just let the camera roll!

Economy, Quite Contrary

Tuesday, June 15th, 2010

Economy, quite contrary,
How does your business grow?
With more clientele, and goods that sell,
And freelancers all in a row.

Interview questions that YOU should ask!

Wednesday, June 9th, 2010

Mariette Edwards of Star Maker Coaching, a long time coach and friend of Hire Profile, shared with me 10 questions that every candidate should ask their potential employer during the interview*.  The top two that caught my eye were:

  1. What attracted you to working for this organization?
  2. What have you liked most about working here?

It appears that questions like this will really get you the information you are looking for when deciding if the organization is for you.  Unless this was your potential supervisor’s first job out of college, they probably have a story to tell on how they ended up at this company.  They must have been looking for a new challenge and found that this firm met their needs.  Uncovering that story will give you a chance to learn not only about the goals, needs and aspirations of your potential boss but also what that company offers in the form of advancement, opportunity, challenge and growth.  If your supervisor is happy in their job, it will reflect daily on you so be sure to uncover honest answers to both questions!!  Always remember, an interview is a 2-way conversation and you get to interview THEM also!

* We will publishing her full article in our upcoming The Buzz e-newsletter coming out soon.

Which one are you?

Thursday, May 27th, 2010

We all have work challenges right?  But we all have the perks too (hopefully but if not, call us).  So, what if the best part of your job was giving other people a job?  Quite possibly, you have just altered the course of someone’s life (I just watched the LOST finale, so bear with me).  Now, that person has self-worth again, has a reason to get out of bed in the morning, can support the family, contribute to society, the list goes on.

In this job market, the true challenge becomes that there are so many worthy, qualified people.  As a human resource professional it can be quite daunting to sift through so many resumes, conduct interviews and ultimately disqualify many.

In an effort to understand the role of Human Resource professionals Hire Profile is reaching out to learn how we can become a better resource.  After all, the best part of our job is finding someone a job.

This week, we spoke to the Director of Human Resources for a large online resource site.  Her biggest challenge these days is not only finding the candidate with the right skill set, but also someone that is going to be a leader, not just a “doer”.  She admits it does take a certain number of “doers” to get the job done, but what if everyone could lead in a different area?  She looks at talent that is going to take the initiative in their job.  It’s a fine line between following directions and getting the job done, versus not just seeing it as a job.

Every organization needs both.  Which one are you?

How A Web Design Goes Straight To Hell

Wednesday, May 12th, 2010

Just had to share one of the funniest cartoons I’ve seen in a long time.  Whether you are the client or the designer you will relate to this! If you follow other great sites about the design industry, please share with us on our facebook page.

P.S. Is it still a fan page now that we just “like” each other?

Hire Profile Is Getting Into TV!

Friday, May 7th, 2010

Hire Profile has some exciting news to share with you! We have acquired 62|62 Marketing, a firm specializing in representing top broadcast talent and agencies in the southeast.

Nancy Rabern, former President of 62|62, is now the Business Development Manager & Recruiter at Hire Profile.
Nancy can assist in finding freelancers and hiring permanent employees in the advertising, marketing, design, public relations – and now broadcast fields:

Who we represent at Hire Profile:
– graphic designers
– art directors
– production artists
– web designers
– illustrators
– copywriters
– public relation specialists
– Flash animators
– production coordinators
– marketing & account managers
– traffic and project managers
– broadcast producers New!
– video editors New!
– sound designers New!
– motion graphic designers New!
– film & video production New!
– photo-real 3D animation New!

Nancy Rabern & Nancy Bailey of Hire Profile

Spring Into Action – Special Promotion

Thursday, April 15th, 2010

We are highlighting our production and design talent to help you spring into action on all your print design projects.  Below are four talented design and production freelancers who are available for on- or off-site work.  All have experience handling everything from sales sheets to large mulit-page documents.  Rates are negotiable depending on the project, timing and technical requirements.  Book a freelancer before May 7 and receive 4 hours of their time free!*

Please call us at 404-806-2285 and we’ll introduce you to Debby, Jeffery, Scott, Ronnie or one of the thousands of other talented, pre-screened freelancers in our network.  *3 day minimum engagement required.

Ronnie – Graphic Designer/Illustrator

Ronnie has 7 years of diverse, hands-on design experience as a graphic designer, illustrator and production artist. Ronnie’s design qualifications include: publication and web ads, brochures, newsletters, direct mail, collateral, logos, packaging, posters, digital billboards, street banners and translites.

While working with Fernbank Museum, she had the opportunity to redesign the look of Fernbank’s Martinis & IMAX-TWICE for 2008 & 2010.

Scott – Print/Interactive Designer

Scott is a talented designer with 10 years of professional experience designing for both print and interactive. Other skills include Flash interactivity, 3-D animation/motion graphics and illustration (hand drawn and digital).

Scott has a strong desire to never stop learning and believes that work should be enjoyable and fun.

Debby – Production Artist/Graphic Designer

Debby is a versatile senior level production artist and graphic designer. Her production expertise includes producing catalogs, brochures, newsletters, logos, print advertising, graphics and presentation materials for marketing campaigns.

She enjoys planning, developing and implementing creative campaigns with a team of professionals or independently. Debby is dependable, focused, highly organized, and carries a positive attitude.

Jeffrey – Production Artist/Graphic Designer

As a graphic designer, production artist and photographer, Jeffrey has produced hundreds of unique advertisements for clients in the entertainment, sports, telecom, technology, retail, B2B, and B2C sectors.

He most recently worked for the Coca Cola Company as a graphics manager with the Global Design Team. Jeffrey has worked for a number of agencies in Atlanta including the Blue Sky Agency, Fletcher Martin Ewing, JWT Communications, Entertainment and Technology, and Partners & Napier.

Have a creative project you need our help with?  Tell us about it on our Project Submission Form.

The naked truth

Wednesday, March 10th, 2010

Hire Profile’s new direct mail piece has dropped this week.  It might be old fashioned, but we still love receiving fun, original, tangible direct mail in our inboxes.  Don’t you?  In case you aren’t on our mailing list, here is the graphics and copy.

Headline: The naked truth about relying on social networking for staffing.

Back side copy:

Congratulations! 2,000 of your closest friends now know you’re understaffed.

It’s all about who you know. But sometimes it’s all about controlling what they know. Using social media as a staffing tool will definitely put the word out, but it can also leave you feeling a bit exposed.

So before you turn to your social media “friends” for help, call Hire Profile. Let us conduct a discreet search of our extensive network of designers, art directors, writers and Web professionals on your behalf.

Your company can count on us for experienced creative resources, personal service & confidentiality. Social networking is one of the tools we use to find talent, but when it comes to your privacy we’re anti-social.

Expose yourself to new creative talent & discreet personalized customer service. ###

Would love to hear feedback from the creative community on this campaign!

Tuesday, March 2nd, 2010

Last week Brandy Nagel and I met with a group of recently laid off UPS marketing folks to help them jump start their job search. Many of these talented people have not looked for a job in 15-20 years.  They wanted reassurance they did not need to go buy resume paper (correct), do they need personal business cards (yes), how can LinkedIn really help my job search (business intelligence) and how to use my personal network (tell everybody you are on the job market!).

This thank you note reminds me why I get up every morning:
Nancy,
Thank you so much for taking time out of your busy day on Friday to share your thoughts, tips, and insights on the current job search environment in the Atlanta area and elsewhere. I found the information you shared to be very useful and walked with several valuable, actionable items to enhance my job search.

I will most certainly remember the kindness of others afforded to me during this transition in my life, and look forward to the opportunity to give forward when I am in a position to do so!

Again, thank you for your time and insights!”

We have these and others on our testimonials page.  They make a cold, snowy day seem warm and sunny.