The naked truth

March 10th, 2010

Hire Profile’s new direct mail piece has dropped this week.  It might be old fashioned, but we still love receiving fun, original, tangible direct mail in our inboxes.  Don’t you?  In case you aren’t on our mailing list, here is the graphics and copy.

Headline: The naked truth about relying on social networking for staffing.

Back side copy:

Congratulations! 2,000 of your closest friends now know you’re understaffed.

It’s all about who you know. But sometimes it’s all about controlling what they know. Using social media as a staffing tool will definitely put the word out, but it can also leave you feeling a bit exposed.

So before you turn to your social media “friends” for help, call Hire Profile. Let us conduct a discreet search of our extensive network of designers, art directors, writers and Web professionals on your behalf.

Your company can count on us for experienced creative resources, personal service & confidentiality. Social networking is one of the tools we use to find talent, but when it comes to your privacy we’re anti-social.

Expose yourself to new creative talent & discreet personalized customer service. ###

Would love to hear feedback from the creative community on this campaign!

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March 2nd, 2010

Last week Brandy Nagel and I met with a group of recently laid off UPS marketing folks to help them jump start their job search. Many of these talented people have not looked for a job in 15-20 years.  They wanted reassurance they did not need to go buy resume paper (correct), do they need personal business cards (yes), how can LinkedIn really help my job search (business intelligence) and how to use my personal network (tell everybody you are on the job market!).

This thank you note reminds me why I get up every morning:
Nancy,
Thank you so much for taking time out of your busy day on Friday to share your thoughts, tips, and insights on the current job search environment in the Atlanta area and elsewhere. I found the information you shared to be very useful and walked with several valuable, actionable items to enhance my job search.

I will most certainly remember the kindness of others afforded to me during this transition in my life, and look forward to the opportunity to give forward when I am in a position to do so!

Again, thank you for your time and insights!”

We have these and others on our testimonials page.  They make a cold, snowy day seem warm and sunny.

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Blue Skies Are Headed Our Way

February 25th, 2010

Let’s face it, 2009 was a rocky road for many companies and individuals.  We saw layoffs, budget cuts, projects shelved or killed, even people leave the creative industry.  But through the ashes we also witnessed great triumph.

I have been an Atlanta recruiter since 1995. I went through the Dot Bomb, September 11 and other periods of unrest in the job market.  What is most interesting is the ingenuity, creativity and entrepreneurial spirit these times bring out in the survivors among us.  A layoff can be the birth of a freelancer or a small creative firm. Many displaced freelancers have bonded together and formed their own nimble agencies – able to expand and contract to meet client needs. Some have rediscovered themselves through the shedding of their corporate job and focusing their attention on family, balance and pursuing the type of work that really inspires.

Hire Profile helped many displaced employees find freelance work and new jobs in 2009.  We filled hundreds of projects from our pool of freelance art directors, production artists, designers, marketers, copywriters and illustrators.  We helped clients get the job done when full-time staff was no longer an option.

We spent some of our time reflecting on how we could serve our clients and talent better. As a result, we have upgraded our candidate tracking software, brought on a financial business consultant, engaged a new bookkeeper and overhauled our back office operations and payroll systems.  We created a new brochure and introduced our new tag line, “Visionary Creative Staffing”.  Our “Temp Is The New Perm” program created many new job opportunities. And, we continued our commitment to social media as a recruiting and placement tool through our Facebook fan page and Twitter accounts. These investments will build a strong foundation for a prosperous future.  The good news for everyone–we are already seeing an up-tick in permanent employment searches and have every indication that freelance will remain strong throughout the year!

We are excited about 2010 and looking forward to bringing you even more opportunities and resources to help grow your business and your creative life.

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Holiday Busy-ness

December 2nd, 2009

If you feel overwhelmed at the holidays with the family obligations, work deadlines, shopping, decorating and travel? If so, we offer this little bit of advice.  Register with Hire Profile and let us handle the project qualification, estimate generating, client invoicing and collections. You can easily enter all your time on-line and get paid quickly with direct deposit. That will leave more time for all the other chaos that are the holidays!  ENJOY!

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Photoshop Tutorials – get busy with them!

November 23rd, 2009

There are many fantastic on-line resources for perfecting your Photoshop game.  Here are several that range from beginner to advanced.  We guarantee that Photoshop mastery will always enhance your creative marketability and keep your clients coming back for more.

60 Elegant Photo Manipulation Tutorials

Layers, Masks, Shooting in the RAW

Free Photoshop Actions

Totally Rad Actions

You Suck at Photoshop

Happy retouching!

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Please update your profile – quick

November 20th, 2009

Announcing the New Hire Profile Candidate Tracking System

Hire Profile is constantly striving to streamline our systems, become more efficient, and improve our ability to find our talent work.  This is to let you know that we have made some significant enhancements to our applicant tracking and job posting software.  You can now:

Create Your Own Account:

You can now update your resume and update your profile including contact information, objective, skills, education, work experience, salary requirements and availability.  If you are in our database prior to August 2009, we have given you an account already:

URL: http://www.hire-profile.com/find_work/talent_application.shtml

Username: your Email address*
Password:
password09

Otherwise, please apply on-line with us either with the link above or to any job you feel you are a fit for here: http://www.hire-profile.com/find_work/open_jobs.shtml

*The system matches you by your e-mail address ONLY. You can change it once you are logged in. Please do not create multiple accounts using different e-mail addresses.

Things are getting busier so please be sure we have the most up-to-date resume, samples and contact information!!

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Atlanta Integrated Marketing Summit – my thoughts

November 12th, 2009

There were many good take aways from the speakers at the this year’s Summit. Seems that social media is here to stay and that we better all get on board or be left on a very dry dock.  The successful events, campaigns, public stunts by the big boys like Honda, Southwest Airlines and Sony Playstation are leading the way. Find 101 uses for every piece of content, be loyal to your brand, don’t be distracted by every shiny new media outlet (although to many that’s exactly what social media is) and always measure your effectiveness.  Which lead to my favorite quote of the day:

“If anyone tells you the ROI of social media cannot be measured, they are full of sh!t.

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Blog Class Encourages Trash Talk

November 8th, 2009

After taking Hollis Gillespie’s amazing blogging class today I am newly inspired to total revamp Nancy’s Corner. I’ve been waiting for permission to talk about what is important to me without regard for politically correctness.  Hollis says that’s what it’s all about.  But I was scared.  So, as I will come back soon and spout off about what bugs me, what needs changing in the world and what our industry looks like from my point of view. Should it be renamed from Nancy’s Corner to “Nancy’s Smack Down”? “Nancy’s Trash Talk”?  The possibilities are endless.  No more news about Direct Deposit… See you on the flip side and be ready.

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Hire Profile now offers Direct Deposit

September 30th, 2009

We have uncovered a great service to offer our working talent direct deposit. We hope all of you find this beneficial. It is our goal to keep offering new and improved systems to enhance your Hire Profile experience.

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Busy as bees

September 15th, 2009

Seems like lately things have been picking up.  More calls, more opportunities and more chances to find people work.  Of course, this is all great.  The problem appears to be with the underlying fear of commitment and managing expectations.  When a client used to book a freelancer in 6 months increments, it’s now 3 months and a hope they can get approval to extend.  A week long booking is condensed into 2 days and the person must light the world on fire to be considered a good placement.  There are no second chances, there are no excuses for being human, only stellar skills are acceptable and there is little client commitment to plan your life around. And hourly rates are very tight.

All this being said, we want to state our commitment to you during this time of economic uncertainty. We are working diligently to vet all opportunities, keep our people busy-as-bees and our clients coming back to the hive.

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